We track 50+ key indicators on digital asset performance. Here's what the data says in 2025.
The average decline in SaaS valuation multiples since 2021. Capital efficiency replaces growth at all costs.
Customer acquisition cost has tripled in 5 years on paid channels (Meta/Google), making organic critical.
Percentage of R&D budget spent on maintenance rather than innovation in scale-ups over 5 years old.
Average PE fund holding period is extending, requiring more robust value creation plans.
Comparison of average performance vs top performers by sector.
| METRIC | AVERAGE | TOP DECILE | HOLCO TARGET |
|---|---|---|---|
| SaaS Churn (Annual) | 15% | < 5% | Secure (<7%) |
| E-com Net Margin | 8% | 18% | Optimize (>15%) |
| Media Ad Yield (RPM) | 2.5€ | 8.0€ | Scale (>6€) |
| Rule of 40 (Growth+Profit) | 15 | 55 | Exceed (>40) |
Advanced metrics by sector to understand value creation levers.
NRR < 100% is a valuation killer. It is the #1 KPI scrutinized by acquirers in 2025.
How much revenue does every $ invested in R&D generate? Below 0.7, your tech debt is slowing you down.
Only 45% of reps hit quota. The problem is often the process, not the people.
Value share captured by tech intermediaries. Optimizing it (SPO) is a pure margin lever.
Sector analyses and case studies selected by our team.
Analysis of 200 exits showing that valuation premium has shifted from pure growth to structural profitability.
How undetected technical debt in Due Diligence reduces IRR by 15% on average post-acquisition.
Impact study on advertising revenues of publishers who did not pivot to a logged-in ID strategy.
Why adding more salespeople never fixes a conversion problem. Study of 85 B2B scale-ups.
The 12 operational signals that make the difference between a successful exit and an aborted LOI. Based on 30+ deals.
Forensic analysis of 50 customer cohorts showing that 78% of churn is decided in the first 14 days.
Real impact measurement across 40 enterprise AI projects. Only 22% achieve promised ROI at 18 months.
NOTE: These studies are derived from our field interventions and anonymized aggregation of our data rooms. They do not constitute investment advice.
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