/* =============================================================================
   GEOBRAND — Landing page styles
   Design system: HolCo editorial, cream + ink + accent blue on italics only.
   ============================================================================= */

/* ---------- Reset ---------- */
*,
*::before,
*::after { box-sizing: border-box; }

html, body { margin: 0; padding: 0; }

img, svg { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

ul { margin: 0; padding: 0; list-style: none; }

button { font-family: inherit; cursor: pointer; }

/* ---------- Tokens ---------- */
:root {
    /* holco.media — 2 mondes : ville (orange) vs IA (navy), liés par bleu HOLCO sur blanc chaud */
    --cream: #FAF7F2;
    --cream-dark: #F1EBE2;
    --ink: #0A0A0A;
    --ink-soft: #1A1A1A;
    --navy: #102349;
    --orange: #FF4A1C;
    --orange-soft: #FF7A52;
    --blue: #2C5BAA;
    --accent: #FF4A1C;
    --accent-light: #FF7A52;
    --gray-600: #666666;
    --gray-400: #999999;
    --gray-200: #E0DED8;
    --border: rgba(10, 10, 10, 0.12);
    --border-light: rgba(250, 248, 245, 0.16);

    --ff-serif: 'Instrument Serif', Georgia, serif;
    --ff-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
    --ff-mono: 'JetBrains Mono', ui-monospace, Menlo, monospace;

    --container-max: 1200px;
    --container-pad: 48px;

    --section-pad-y: 120px;
}

/* ---------- Base ---------- */
body {
    font-family: var(--ff-sans);
    font-size: 15px;
    line-height: 1.65;
    color: var(--ink);
    background: var(--cream);
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    text-rendering: optimizeLegibility;
}

.container {
    max-width: var(--container-max);
    margin: 0 auto;
    padding-left: var(--container-pad);
    padding-right: var(--container-pad);
}

/* ---------- Utility ---------- */
.mono {
    font-family: var(--ff-mono);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 2px;
    text-transform: uppercase;
    color: var(--gray-600);
}

.accent { color: var(--accent); }

em {
    font-family: var(--ff-serif);
    font-style: italic;
    color: var(--accent);
    font-weight: 500;
}

/* Em inside dark sections becomes accent-light */
.section-dark em,
.cta-section em { color: var(--accent); }

.section-dark em { color: var(--accent-light); }

/* ---------- Header ---------- */
.site-header {
    position: sticky;
    top: 0;
    z-index: 100;
    background: var(--cream);
    border-bottom: 1px solid var(--border);
    backdrop-filter: saturate(180%) blur(6px);
    background: rgba(250, 248, 245, 0.92);
}

.header-inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding-top: 20px;
    padding-bottom: 20px;
    gap: 24px;
}

.header-left {
    display: flex;
    align-items: baseline;
    gap: 24px;
    min-width: 0;
}

.brand {
    font-family: var(--ff-serif);
    font-size: 22px;
    font-weight: 500;
    letter-spacing: -0.01em;
    color: var(--ink);
}

.header-meta {
    font-family: var(--ff-mono);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 2px;
    text-transform: uppercase;
    color: var(--gray-600);
    white-space: nowrap;
    overflow: hidden;
    text-overflow: ellipsis;
}

/* ---------- Pill button ---------- */
.pill-btn {
    display: inline-block;
    padding: 10px 22px;
    font-family: var(--ff-sans);
    font-size: 13px;
    font-weight: 500;
    letter-spacing: 0.02em;
    color: var(--ink);
    border: 1px solid var(--ink);
    border-radius: 999px;
    background: transparent;
    transition: background-color 160ms ease, color 160ms ease;
    white-space: nowrap;
}

.pill-btn:hover,
.pill-btn:focus-visible {
    background: var(--ink);
    color: var(--cream);
    outline: none;
}

.pill-btn--dark {
    background: var(--ink);
    color: var(--cream);
    padding: 14px 28px;
    font-size: 14px;
}

.pill-btn--dark:hover,
.pill-btn--dark:focus-visible {
    background: var(--ink-soft);
    color: var(--cream);
}

/* ---------- Hero ---------- */
.hero {
    padding-top: 120px;
    padding-bottom: 80px;
}

.hero-title {
    font-family: var(--ff-serif);
    font-weight: 500;
    font-size: clamp(56px, 10vw, 120px);
    line-height: 1.0;
    letter-spacing: -0.02em;
    margin: 0 0 48px;
}

.hero-line {
    display: block;
}

.hero-line.muted { color: var(--gray-600); }

.hero-line em {
    /* italic accent, larger */
    font-family: var(--ff-serif);
    font-style: italic;
    color: var(--accent);
    font-weight: 500;
}

.hero-subtitle {
    max-width: 520px;
    padding-top: 32px;
    border-top: 1px solid var(--border);
}

.hero-subtitle p {
    margin: 0;
    font-size: 16px;
    line-height: 1.65;
    color: var(--ink);
}

.hero-cta-row {
    display: flex !important;
    align-items: center;
    gap: 24px;
    margin-top: 32px !important;
    flex-wrap: wrap;
}

.hero-secondary-link {
    color: var(--gray-600);
    border-bottom: 1px solid transparent;
    padding-bottom: 2px;
    font-size: 10.5px;
    transition: color 160ms ease, border-color 160ms ease;
}

.hero-secondary-link:hover {
    color: var(--accent);
    border-bottom-color: var(--accent);
}

.footer-links--extra {
    margin-top: 20px;
    padding-top: 16px;
    border-top: 1px solid var(--border);
    display: flex;
    flex-direction: column;
    gap: 6px;
}

.footer-links--extra li::before { content: none; margin: 0; }
.footer-links--extra li + li::before { content: none; margin: 0; }

.footer-links--extra .mono { color: var(--gray-400); }

.footer-links--extra a {
    font-family: var(--ff-sans);
    font-size: 13px;
    letter-spacing: 0;
    text-transform: none;
    color: var(--ink);
    padding-bottom: 1px;
    border-bottom: 1px solid transparent;
    transition: color 160ms ease, border-color 160ms ease;
}

.footer-links--extra a:hover {
    color: var(--accent);
    border-bottom-color: var(--accent);
}

/* ---------- Sections ---------- */
.section {
    padding-top: var(--section-pad-y);
    padding-bottom: var(--section-pad-y);
}

.section-cream { background: var(--cream); }
.section-cream-dark { background: var(--cream-dark); }

.section-dark {
    background: var(--ink);
    color: var(--cream);
}

.section-dark .mono { color: var(--gray-400); }

.section-header {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding-bottom: 56px;
    margin-bottom: 56px;
    border-bottom: 1px solid var(--border);
    gap: 24px;
}

.section-dark .section-header {
    border-bottom-color: var(--border-light);
}

/* ---------- Manifesto ---------- */
.manifesto {
    padding: 24px 0;
}

.manifesto-line {
    font-family: var(--ff-serif);
    font-weight: 400;
    font-size: clamp(36px, 6vw, 72px);
    line-height: 1.08;
    letter-spacing: -0.01em;
    color: var(--cream);
    margin: 0 0 24px;
    max-width: 1000px;
}

.manifesto-line em {
    color: var(--accent-light);
    font-weight: 500;
}

.ml-1 { margin-left: 0; }
.ml-2 { margin-left: 5%; }
.ml-3 { margin-left: 2%; }
.ml-4 { margin-left: 8%; }

/* ---------- Grids ---------- */
.grid-3 {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 64px 48px;
}

.grid-2 {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 48px;
}

.grid-1-2 {
    display: grid;
    grid-template-columns: 1fr 2fr;
    gap: 64px;
}

/* ---------- Measure cards (section 02) ---------- */
.measure-card {
    display: flex;
    flex-direction: column;
    gap: 16px;
}

.measure-card .mono { color: var(--accent); }

.measure-title {
    font-family: var(--ff-serif);
    font-weight: 500;
    font-size: 40px;
    line-height: 1.1;
    margin: 0;
    color: var(--ink);
}

.measure-card p {
    margin: 0;
    font-size: 15px;
    line-height: 1.65;
    color: var(--gray-600);
    max-width: 320px;
}

/* ---------- Coverage cards (section 03) ---------- */
.coverage-card {
    display: flex;
    flex-direction: column;
    gap: 16px;
    padding-right: 32px;
}

.coverage-title {
    font-family: var(--ff-serif);
    font-weight: 500;
    font-size: 32px;
    line-height: 1.15;
    margin: 0;
    color: var(--ink);
}

.coverage-card p {
    margin: 0;
    font-size: 15px;
    color: var(--gray-600);
}

.coverage-stat em { font-size: 16px; }

.coverage-link {
    margin-top: 4px;
    align-self: flex-start;
    font-size: 11px;
    letter-spacing: 1px;
    text-transform: uppercase;
    color: var(--ink);
    border-bottom: 1px solid var(--border);
    padding-bottom: 3px;
    transition: color 160ms ease, border-color 160ms ease;
}

.coverage-link:hover {
    color: var(--accent);
    border-bottom-color: var(--accent);
}

.coming-next {
    margin-top: 80px;
    padding-top: 48px;
    border-top: 1px solid var(--border);
}

.coming-title {
    font-family: var(--ff-serif);
    font-weight: 400;
    font-size: clamp(24px, 3vw, 36px);
    line-height: 1.3;
    margin: 16px 0 0;
    color: var(--ink);
    max-width: 900px;
}

.coming-title em {
    font-weight: 500;
}

/* ---------- How it works (section 04) ---------- */
.how-statement p {
    font-family: var(--ff-serif);
    font-weight: 400;
    font-size: 40px;
    line-height: 1.15;
    letter-spacing: -0.005em;
    margin: 0;
    color: var(--ink);
}

.how-body p {
    margin: 0 0 24px;
    font-size: 15px;
    line-height: 1.7;
    color: var(--ink);
}

.how-body p:last-of-type { margin-bottom: 40px; }

.engines {
    display: flex;
    flex-wrap: wrap;
    gap: 32px;
    padding-top: 24px;
    border-top: 1px solid var(--border);
}

.engines li {
    display: flex;
    align-items: center;
    gap: 10px;
    font-family: var(--ff-mono);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 2px;
    text-transform: uppercase;
    color: var(--gray-600);
}

.dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--accent);
    display: inline-block;
}

/* ---------- CTA (section 05) ---------- */
.cta-section { padding-bottom: 160px; }

.cta-content {
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    gap: 48px;
}

.cta-title {
    font-family: var(--ff-serif);
    font-weight: 500;
    font-size: clamp(56px, 9vw, 112px);
    line-height: 1.0;
    letter-spacing: -0.02em;
    margin: 0;
    color: var(--gray-600);
}

.cta-line { display: block; }

.cta-line em {
    color: var(--accent);
    font-weight: 500;
}

/* ---------- Footer ---------- */
.site-footer {
    border-top: 1px solid var(--border);
    padding: 56px 0;
    background: var(--cream);
}

.footer-inner {
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 48px;
}

.footer-left {
    display: flex;
    flex-direction: column;
    gap: 20px;
    max-width: 720px;
}

.footer-links {
    display: flex;
    flex-wrap: wrap;
    gap: 8px 16px;
    font-family: var(--ff-mono);
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 2px;
    text-transform: uppercase;
}

.footer-links li {
    display: inline-flex;
    align-items: center;
}

.footer-links li + li::before {
    content: "·";
    margin-right: 16px;
    color: var(--gray-400);
}

.footer-links a {
    color: var(--gray-600);
    border-bottom: 1px solid transparent;
    padding-bottom: 1px;
    transition: color 160ms ease, border-color 160ms ease;
}

.footer-links a:hover {
    color: var(--ink);
    border-bottom-color: var(--accent);
}

.footer-links a.current {
    color: var(--accent);
}

.footer-right .mono {
    color: var(--gray-600);
}

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
    :root {
        --container-pad: 24px;
        --section-pad-y: 80px;
    }

    .header-meta { display: none; }

    .hero { padding-top: 72px; padding-bottom: 56px; }

    .section-header {
        flex-direction: column;
        align-items: flex-start;
        gap: 8px;
        padding-bottom: 32px;
        margin-bottom: 32px;
    }

    .grid-3,
    .grid-2,
    .grid-1-2 {
        grid-template-columns: 1fr;
        gap: 48px;
    }

    .manifesto-line {
        margin-left: 0 !important;
    }

    .coverage-card { padding-right: 0; }

    .how-statement p { font-size: 30px; }

    .cta-section { padding-bottom: 96px; }

    .footer-inner {
        flex-direction: column;
        gap: 32px;
    }
}

@media (max-width: 560px) {
    body { font-size: 14px; }

    .header-inner { padding-top: 14px; padding-bottom: 14px; }

    .brand { font-size: 18px; }

    .pill-btn { padding: 8px 16px; font-size: 12px; }

    .pill-btn--dark { padding: 12px 22px; font-size: 13px; }

    .measure-title { font-size: 32px; }

    .coverage-title { font-size: 26px; }

    .engines { gap: 16px 24px; }
}

/* =============================================================================
   Section 02 — WHY THIS MATTERS (market intelligence)
   ============================================================================= */

.matters-title {
    text-align: center;
    max-width: 740px;
    margin-left: auto;
    margin-right: auto;
    font-family: var(--ff-serif);
    font-weight: 500;
    font-size: clamp(32px, 4vw, 48px);
    line-height: 1.15;
    color: var(--ink);
    margin-top: 0;
    margin-bottom: 48px;
}

.stat-grid {
    gap: 28px;
    margin: 24px 0;
}

.stat-card {
    padding: 44px 32px;
    background: var(--cream);
    border: 1px solid var(--border);
    display: flex;
    flex-direction: column;
    gap: 14px;
    min-height: 280px;
}

.stat-number {
    font-family: var(--ff-serif);
    font-style: italic;
    font-weight: 500;
    font-size: clamp(64px, 7.4vw, 88px);
    line-height: 1;
    color: var(--accent);
    letter-spacing: -0.03em;
    margin: 0;
}

.stat-number em {
    font-style: italic;
    color: var(--accent);
    font-size: 1em;
    font-weight: 500;
}

.stat-label {
    font-size: 10.5px;
    letter-spacing: 1.6px;
    color: var(--ink);
    line-height: 1.55;
    margin: 0;
}

.stat-source {
    font-size: 9.5px;
    letter-spacing: 1.4px;
    color: var(--gray-400);
    margin: auto 0 0;
    padding-top: 12px;
    border-top: 1px solid var(--border);
}

.matters-conclusion {
    text-align: center;
    font-family: var(--ff-serif);
    font-style: italic;
    font-size: clamp(18px, 2vw, 22px);
    color: var(--accent);
    margin: 40px auto 0;
    max-width: 680px;
    padding-top: 24px;
    border-top: 1px solid var(--border);
    line-height: 1.4;
}

.matters-conclusion em { color: var(--accent); font-style: italic; font-weight: 500; }

/* =============================================================================
   Methodology context block (inside HOW IT WORKS)
   ============================================================================= */

.methodology-context {
    margin-top: 32px;
    padding: 20px 24px;
    background: rgba(43, 75, 219, 0.04);
    border-left: 2px solid var(--accent);
    display: flex;
    flex-direction: column;
    gap: 10px;
}

.context-label {
    font-size: 10px;
    letter-spacing: 2px;
    color: var(--accent);
    text-transform: uppercase;
}

.context-text {
    font-family: var(--ff-serif);
    font-style: italic;
    font-weight: 400;
    font-size: 16px;
    color: var(--ink);
    line-height: 1.5;
    margin: 0;
}

.context-text em {
    color: var(--accent);
    font-style: italic;
    font-weight: 500;
}

.context-source {
    font-size: 9.5px;
    letter-spacing: 1.4px;
    color: var(--gray-400);
}

/* =============================================================================
   WHY GEOBRAND — opportunity stat paragraph
   ============================================================================= */

.why-opportunity {
    margin: 8px 0 0;
    padding: 28px 0 24px;
    border-top: 1px solid var(--border-light);
    font-family: var(--ff-serif);
    font-weight: 400;
    font-size: clamp(18px, 2vw, 22px);
    line-height: 1.45;
    color: var(--cream);
}

.why-opportunity em {
    color: var(--accent-light);
    font-style: italic;
    font-weight: 500;
    font-size: 1.22em;
}

.why-opp-source {
    color: var(--gray-400);
    font-size: 10.5px;
    letter-spacing: 1.6px;
    margin: 0 0 16px;
    padding-bottom: 20px;
    border-bottom: 1px solid var(--border-light);
}

/* =============================================================================
   Product sections (04 WHAT YOU GET, 05 EXAMPLES, 07 LAYERS, 09 WHY)
   ============================================================================= */

/* ---------- Shared grids ---------- */
.grid-5-4 {
    display: grid;
    grid-template-columns: 5fr 4fr;
    gap: 72px;
    align-items: start;
}

.grid-2-3 {
    display: grid;
    grid-template-columns: 2fr 3fr;
    gap: 64px;
    align-items: start;
}

/* ---------- Section 03 — WHAT YOU GET ---------- */
.deliverable-grid { align-items: center; }

.deliverable-copy { display: flex; flex-direction: column; gap: 24px; }

.deliverable-title {
    font-family: var(--ff-serif);
    font-weight: 500;
    font-size: clamp(28px, 3.4vw, 40px);
    line-height: 1.2;
    margin: 0;
    color: var(--ink);
}

.deliverable-body {
    font-family: var(--ff-sans);
    font-size: 14px;
    line-height: 1.7;
    color: var(--gray-600);
    margin: 0;
    max-width: 540px;
}

.deliverable-stats {
    display: flex;
    flex-direction: column;
    gap: 6px;
    font-family: var(--ff-mono);
    font-size: 11px;
    letter-spacing: 1.6px;
    text-transform: uppercase;
    color: var(--gray-600);
    padding-top: 8px;
    border-top: 1px solid var(--border);
}

.deliverable-stats li {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 4px 0;
}

.deliverable-stats .mono { color: var(--accent); letter-spacing: 0; }

/* Report mockup SVG */
.deliverable-mock {
    width: 100%;
    max-width: 440px;
    justify-self: end;
    background: var(--cream);
    border: 1px solid var(--border);
    box-shadow: 0 24px 48px -36px rgba(10, 10, 10, 0.25);
}

.mock-svg {
    display: block;
    width: 100%;
    height: auto;
    background: var(--cream);
}

/* Fonts inside the SVG */
.mock-svg .m-brand {
    font-family: var(--ff-serif);
    font-size: 24px;
    font-weight: 500;
    fill: var(--ink);
    letter-spacing: -0.5px;
}

.mock-svg .m-meta {
    font-family: var(--ff-mono);
    font-size: 8px;
    letter-spacing: 1.5px;
    fill: var(--gray-600);
}

.mock-svg .m-footer { fill: var(--gray-400); }

.mock-svg .m-sep { stroke: var(--border); stroke-width: 1; }

.mock-svg .m-stat {
    font-family: var(--ff-serif);
    font-size: 48px;
    font-style: italic;
    font-weight: 500;
    fill: var(--accent);
}

.mock-svg .m-kpi-sub {
    font-family: var(--ff-mono);
    font-size: 10px;
    letter-spacing: 1.6px;
    fill: var(--gray-600);
}

.mock-svg .m-section {
    font-family: var(--ff-mono);
    font-size: 9px;
    letter-spacing: 1.6px;
    fill: var(--gray-400);
}

.mock-svg .m-ring { fill: none; stroke: var(--border); stroke-width: 0.75; }
.mock-svg .m-axis { stroke: var(--border); stroke-width: 0.75; }

.mock-svg .m-peer-1 {
    fill: none;
    stroke: var(--ink-soft);
    stroke-width: 1.2;
}

.mock-svg .m-peer-2 {
    fill: none;
    stroke: var(--gray-400);
    stroke-width: 1;
    stroke-dasharray: 3 2;
}

.mock-svg .m-target {
    fill: var(--accent);
    fill-opacity: 0.32;
    stroke: var(--accent);
    stroke-width: 1.5;
}

.mock-svg .m-axis-label {
    font-family: var(--ff-mono);
    font-size: 8px;
    letter-spacing: 1.2px;
    fill: var(--gray-600);
}

.mock-svg .m-row-label {
    font-family: var(--ff-sans);
    font-size: 11px;
    fill: var(--ink);
}

.mock-svg .m-row-you {
    font-family: var(--ff-serif);
    font-style: italic;
    font-size: 12px;
    fill: var(--accent);
}

.mock-svg .m-row-val {
    font-family: var(--ff-mono);
    font-size: 10px;
    letter-spacing: 1.2px;
    fill: var(--gray-600);
    text-anchor: end;
}

.mock-svg .m-row-val-you { fill: var(--accent); }

.mock-svg .m-bar-track { fill: var(--gray-200); }
.mock-svg .m-bar { fill: var(--ink); }
.mock-svg .m-bar-you { fill: var(--accent); }

/* ---------- Section 04 — EXAMPLES ---------- */
.examples-intro {
    max-width: 640px;
    margin: 0 auto 48px;
    text-align: center;
    display: flex;
    flex-direction: column;
    gap: 16px;
}

.examples-title {
    font-family: var(--ff-serif);
    font-weight: 400;
    font-style: italic;
    font-size: clamp(24px, 3vw, 32px);
    line-height: 1.25;
    color: var(--accent);
    margin: 0;
}

.examples-title em { font-style: italic; font-weight: 500; color: var(--accent); }

.examples-body {
    font-family: var(--ff-sans);
    font-size: 14px;
    line-height: 1.7;
    color: var(--gray-600);
    margin: 0;
}

.examples-grid { gap: 28px; }

.example-card {
    background: var(--cream-dark);
    border: 1px solid var(--border);
    padding: 28px 24px;
    display: flex;
    flex-direction: column;
    gap: 10px;
}

.example-card .mono { color: var(--gray-400); }

.example-query {
    font-family: var(--ff-serif);
    font-weight: 500;
    font-style: italic;
    font-size: 16px;
    line-height: 1.4;
    color: var(--accent);
    margin: 4px 0 0;
}

.example-answer {
    font-family: var(--ff-serif);
    font-style: italic;
    font-weight: 400;
    font-size: 14px;
    line-height: 1.55;
    color: var(--ink);
    margin: 4px 0 0;
}

.example-sep {
    height: 1px;
    background: var(--border);
    margin: 12px 0 4px;
}

.example-extract {
    display: flex;
    flex-direction: column;
    gap: 6px;
    font-family: var(--ff-mono);
    font-size: 11px;
    letter-spacing: 1.4px;
    line-height: 1.4;
    color: var(--gray-600);
    text-transform: uppercase;
    margin: 6px 0 0;
}

.example-extract li::before { content: "— "; color: var(--accent); }

/* ---------- Section 06 — THREE LAYERS ---------- */
.layers-title {
    font-family: var(--ff-serif);
    font-weight: 500;
    font-size: clamp(28px, 3.4vw, 40px);
    line-height: 1.2;
    max-width: 820px;
    margin: 0 0 56px;
    color: var(--ink);
}

.layers-grid { gap: 40px; align-items: stretch; }

.layer-card {
    background: var(--cream);
    border: 1px solid var(--border);
    padding: 28px 24px;
    display: flex;
    flex-direction: column;
    gap: 10px;
}

.layer-name {
    font-family: var(--ff-serif);
    font-weight: 500;
    font-size: 32px;
    line-height: 1.1;
    color: var(--ink);
    margin: 4px 0 0;
}

.layer-sub {
    color: var(--gray-400);
    letter-spacing: 1.6px;
    font-size: 10.5px;
}

.layer-illu {
    margin: 20px 0 12px;
    padding: 16px;
    background: var(--cream-dark);
    border: 1px solid var(--border);
}

.layer-illu svg { width: 100%; height: auto; display: block; }

.illu-stroke { fill: none; stroke: var(--ink); stroke-width: 1.1; }
.illu-fill { fill: var(--cream); }
.illu-line { stroke: var(--gray-400); stroke-width: 1; }
.illu-line-soft { stroke: var(--border); stroke-width: 1; }
.illu-line-accent { stroke: var(--accent); stroke-width: 1.4; }
.illu-bar { fill: var(--ink); }
.illu-bar-accent { fill: var(--accent); }
.illu-dot { fill: var(--accent); }

.layer-body {
    font-family: var(--ff-sans);
    font-size: 13.5px;
    line-height: 1.65;
    color: var(--gray-600);
    margin: 0;
}

.layer-avail {
    margin: 8px 0 0;
    padding-top: 12px;
    border-top: 1px solid var(--border);
    font-family: var(--ff-serif);
    font-style: italic;
    font-size: 15px;
    color: var(--accent);
}

.layer-avail em { color: inherit; }

/* ---------- Section 08 — WHY GEOBRAND ---------- */
.why-grid { gap: 64px; }

.why-title {
    font-family: var(--ff-serif);
    font-weight: 500;
    font-size: clamp(44px, 6vw, 64px);
    line-height: 1.05;
    letter-spacing: -0.02em;
    margin: 0;
    color: var(--cream);
}

.why-title em { color: var(--accent-light); font-weight: 500; }

.why-statements {
    display: flex;
    flex-direction: column;
    gap: 28px;
}

.why-line {
    font-family: var(--ff-serif);
    font-weight: 400;
    font-size: clamp(16px, 1.6vw, 18px);
    line-height: 1.45;
    color: var(--cream);
    margin: 0;
    padding-bottom: 28px;
    border-bottom: 1px solid var(--border-light);
}

.why-line em { color: var(--accent-light); font-weight: 500; }

.why-line:last-of-type { border-bottom: none; padding-bottom: 0; }

.why-foot {
    font-family: var(--ff-mono);
    font-size: 11.5px;
    letter-spacing: 1.6px;
    color: var(--gray-400);
    text-transform: none;
    line-height: 1.6;
    margin: 8px 0 0;
    padding-top: 20px;
    border-top: 1px solid var(--border-light);
}

/* ---------- Responsive overrides for new sections ---------- */
@media (max-width: 960px) {
    .grid-5-4,
    .grid-2-3 { grid-template-columns: 1fr; gap: 48px; }

    .deliverable-mock { justify-self: stretch; max-width: 100%; }

    .layers-grid { gap: 24px; }

    .why-grid { gap: 32px; }
}

/* ---------- Focus + a11y ---------- */
a:focus-visible,
button:focus-visible {
    outline: 2px solid var(--accent);
    outline-offset: 3px;
    border-radius: 2px;
}

@media (prefers-reduced-motion: reduce) {
    * { transition: none !important; animation: none !important; }
}

/* ---------- Fade-in on load (stagger) ---------- */
@keyframes fadeUp {
    from { opacity: 0; transform: translateY(8px); }
    to { opacity: 1; transform: none; }
}

.hero,
.section {
    animation: fadeUp 500ms ease both;
}

.section:nth-of-type(1) { animation-delay: 50ms; }
.section:nth-of-type(2) { animation-delay: 100ms; }
.section:nth-of-type(3) { animation-delay: 150ms; }
.section:nth-of-type(4) { animation-delay: 200ms; }
.section:nth-of-type(5) { animation-delay: 250ms; }

/* =============================================================================
   HOLCO.MEDIA — refonte créative 2026-06-10 (board créa : 2 mondes ville/IA)
   Overrides + composants. Appendu : gagne sur les règles de même spécificité.
   ============================================================================= */

/* Sections sombres -> navy HOLCO (ancre de sérieux) */
.section-dark { background: var(--navy); }
.cta-section.section-cream { background: var(--cream); }

/* Header média : wordmark holco.media + caution by HOLCO + énergie orange */
.header-meta { color: var(--orange); font-weight: 600; }
.pill-btn { border-color: var(--orange); color: var(--orange); }
.pill-btn:hover, .pill-btn:focus-visible { background: var(--orange); color: #fff; border-color: var(--orange); }
.pill-btn--dark { background: var(--orange); border-color: var(--orange); color: #fff; }
.pill-btn--dark:hover, .pill-btn--dark:focus-visible { background: #E23E14; border-color:#E23E14; }
.brand-dot { color: var(--orange); }

/* ---------- HERO SPLIT (ville vs IA) ---------- */
.hero-split { background: var(--cream); padding: 56px 0 84px; border-bottom: 1px solid var(--border); }
.hero-kicker { display:inline-block; font-family: var(--ff-mono); font-size:12px; letter-spacing:2px; text-transform:uppercase; color: var(--orange); margin-bottom: 22px; }
.hero-split-title { font-family: var(--ff-serif); font-weight:600; font-size: clamp(1.9rem, 3.6vw, 3.1rem); line-height:1.02; letter-spacing:-0.5px; margin:0 0 18px; color: var(--ink); max-width: 16ch; }
.hero-split-title em { font-style: italic; color: var(--orange); }
.hero-split-sub { font-size: 1.15rem; line-height:1.6; max-width: 56ch; color: var(--ink-soft); margin: 0 0 14px; }
.hero-split-sub strong { color: var(--navy); }
.hero-cta-row { display:flex; flex-wrap:wrap; gap:16px; align-items:center; margin-top: 22px; }
.hero-secondary-link { font-family: var(--ff-mono); font-size:12px; letter-spacing:1px; text-transform:uppercase; color: var(--gray-600); border-bottom:1px solid var(--border); padding-bottom:2px; }

/* La scène : 2 panneaux cote a cote */
.hero-stage { display:grid; grid-template-columns: 1fr 1fr; gap: 0; margin-top: 48px; border:1px solid var(--border); border-radius: 14px; overflow:hidden; box-shadow: 0 30px 80px -40px rgba(16,35,73,.5); }
.stage-city { position:relative; min-height: 420px; background: #1a1a1a center/cover no-repeat; }
.stage-city img { width:100%; height:100%; object-fit:cover; display:block; }
.stage-tag { position:absolute; top:16px; left:16px; font-family:var(--ff-mono); font-size:10px; letter-spacing:2px; text-transform:uppercase; color:#fff; background:var(--orange); padding:6px 10px; border-radius:4px; }
.stage-ai { position:relative; background: var(--navy); color:#EAF0FF; padding: 32px 30px; display:flex; flex-direction:column; gap:14px; }
.stage-ai .stage-tag { background: rgba(255,255,255,.12); color:#cdd8f5; position:static; align-self:flex-start; }
.ai-prompt { font-size:.95rem; color:#9fb2dd; background: rgba(255,255,255,.06); border:1px solid rgba(255,255,255,.12); border-radius:10px; padding:12px 14px; }
.ai-prompt::before { content:"💬  "; }
.ai-answer { font-size:1.02rem; line-height:1.6; color:#EAF0FF; }
.ai-list { display:flex; flex-direction:column; gap:10px; margin-top:6px; }
.ai-item { display:flex; align-items:center; gap:10px; padding:11px 14px; border-radius:9px; background: rgba(255,255,255,.05); border:1px solid rgba(255,255,255,.10); font-size:.98rem; }
.ai-item .rk { font-family:var(--ff-mono); font-size:12px; color:#7f95c8; }
.ai-item.rival { background: rgba(44,91,170,.30); border-color: var(--blue); }
.ai-item.rival .badge { margin-left:auto; font-family:var(--ff-mono); font-size:10px; letter-spacing:1px; text-transform:uppercase; color:#bcd0ff; }
.ai-absent { margin-top:6px; font-size:.92rem; color:#FF9A7d; border-top:1px dashed rgba(255,255,255,.18); padding-top:12px; }
.ai-absent strong { color:#FF7A52; }

/* ---------- BANDE ACCROCHE pleine largeur (Buzzman) ---------- */
.accroche-band { background: var(--orange); color:#fff; text-align:center; padding: 64px 24px; }
.accroche-band.navy { background: var(--navy); }
.accroche-band p { font-family: var(--ff-serif); font-weight:600; font-style:italic; font-size: clamp(1.8rem, 4.4vw, 3.2rem); line-height:1.15; margin:0 auto; max-width: 22ch; }
.accroche-band .sub { font-family: var(--ff-sans); font-style:normal; font-weight:400; font-size:1rem; opacity:.9; margin-top:16px; max-width:48ch; }

@media (max-width: 760px) {
    .hero-stage { grid-template-columns: 1fr; }
    .stage-city { min-height: 280px; }
}

/* logo HOLCO mark (rond orange) dans le wordmark + footer */
.brand { display: inline-flex; align-items: center; gap: 9px; }
.brand-mark { width: 24px; height: 24px; display: block; border-radius: 6px; }
.footer-mark { width: 20px; height: 20px; vertical-align: -5px; margin-right: 7px; border-radius: 5px; }

/* logo HOLCO home (O orange) + alignement header */
.header-left { align-items: center; }
.brand { display: inline-flex; align-items: center; }
.brand-logo { height: 21px; width: auto; display: block; }
.header-meta { align-self: center; }
.footer-logo { height: 16px; width: auto; vertical-align: -3px; margin-right: 8px; }

/* ---------- Footer harmonisé holco.media ---------- */
.site-footer { background: var(--cream); border-top: 1px solid var(--border); }
.footer-inner { display: flex; flex-wrap: wrap; gap: 56px; align-items: flex-start; justify-content: space-between; padding-top: 64px !important; padding-bottom: 64px !important; }
.footer-brand { max-width: 380px; flex: 1 1 320px; }
.footer-logo-lg { height: 24px; width: auto; display: block; margin-bottom: 18px; }
.footer-tagline { font-family: var(--ff-sans); font-size: 14px; line-height: 1.65; color: var(--gray-600); margin: 0; text-transform: none; letter-spacing: 0; }
.footer-tagline a { color: var(--orange); border-bottom: 1px solid currentColor; }
.footer-nav { display: flex; flex-direction: column; gap: 11px; }
.footer-col-label { color: var(--gray-400); margin-bottom: 4px; }
.footer-nav a, .footer-nav button { font-family: var(--ff-sans); font-size: 14px; letter-spacing: 0; text-transform: none; color: var(--ink); background: none; border: none; padding: 0; text-align: left; cursor: pointer; transition: color 160ms ease; }
.footer-nav a::before, .footer-nav button::before { content: none !important; margin: 0 !important; }
.footer-nav a:hover, .footer-nav button:hover { color: var(--orange); }
.footer-meta { display: flex; flex-direction: column; gap: 7px; text-align: right; }
.footer-meta .mono { color: var(--gray-400); }
@media (max-width: 760px) { .footer-inner { gap: 36px; } .footer-meta { text-align: left; } }

/* ---------- Footer commun HOLCO (réplique de la home) ---------- */
.site-footer.holco-footer { background: #0C1730; border-top: none; color: #C7D2E8; }
.holco-footer .container { padding-top: 72px; padding-bottom: 40px; }
.hf-top { display: flex; flex-wrap: wrap; gap: 56px; justify-content: space-between; }
.hf-brand { flex: 1 1 300px; max-width: 360px; }
.hf-logo { height: 24px; width: auto; display: block; margin-bottom: 20px; }
.hf-desc { font-family: var(--ff-sans); font-size: 14px; line-height: 1.65; color: #9FB0CE; margin: 0 0 14px; text-transform: none; letter-spacing: 0; }
.hf-paris { font-family: var(--ff-mono); font-size: 11px; letter-spacing: 1.5px; text-transform: uppercase; color: #5E7099; margin: 0; }
.hf-cols { display: grid; grid-template-columns: repeat(4, minmax(120px, 1fr)); gap: 36px; flex: 2 1 600px; }
.hf-h { display: block; font-family: var(--ff-mono); font-size: 10.5px; letter-spacing: 2px; text-transform: uppercase; color: #5E7099; margin-bottom: 16px; }
.hf-col a { display: block; font-family: var(--ff-sans); font-size: 13.5px; line-height: 1.5; color: #C7D2E8; text-decoration: none; margin-bottom: 11px; transition: color 140ms ease; }
.hf-col a:hover { color: #FF6A3D; }
.hf-legal { display: flex; flex-wrap: wrap; gap: 12px 24px; justify-content: space-between; align-items: center; margin-top: 48px; padding-top: 24px; border-top: 1px solid rgba(255,255,255,0.10); }
.hf-legal span { font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.5px; color: #5E7099; }
.hf-legal .hf-geo { color: #FF6A3D; }
@media (max-width: 860px) { .hf-cols { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .hf-cols { grid-template-columns: 1fr; } }

/* Instrument Serif (comme la home) n'a que le 400 : éviter le faux-gras sur les titres serif */
em,
.hero-split-title, .hero-title, .hero-line, .manifesto-line,
.cover-title, .section-title, .matters-title, .deliverable-title,
.examples-title, .layers-title, .why-title, .cta-title,
.measure-title, .coverage-title, .layer-name, .accroche-band p,
.callout-quote, .callout-quote em, .lede, .cover-lede, .cta-line {
    font-weight: 400 !important;
    font-synthesis-weight: none;
}

/* ---------- Formulaire diagnostic gratuit (lead) ---------- */
.lead-wrap { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; }
.lead-desc { font-size: 1.05rem; line-height: 1.65; color: var(--ink-soft); margin: 18px 0 0; }
.lead-alt { margin-top: 20px; }
.lead-alt a { color: var(--orange); border-bottom: 1px solid currentColor; }
.lead-form { background: #fff; border: 1px solid var(--border); border-radius: 14px; padding: 28px; display: flex; flex-direction: column; gap: 13px; box-shadow: 0 24px 60px -34px rgba(16,35,73,.45); }
.lf-row { display: flex; gap: 13px; }
.lf-row input { flex: 1; min-width: 0; }
.lead-form input { font-family: var(--ff-sans); font-size: 15px; padding: 13px 15px; border: 1px solid var(--border); border-radius: 9px; background: var(--cream); color: var(--ink); width: 100%; }
.lead-form input::placeholder { color: var(--gray-400); }
.lead-form input:focus { outline: none; border-color: var(--orange); background: #fff; }
.lf-submit { margin-top: 4px; text-align: center; border: none; cursor: pointer; width: 100%; }
.lf-note { color: var(--gray-400); text-align: center; margin: 0; }
.lf-ok { font-family: var(--ff-sans); font-size: 1.05rem; color: var(--navy); line-height: 1.5; margin: 0; }
.lf-ok strong { color: var(--orange); }
@media (max-width: 760px) { .lead-wrap { grid-template-columns: 1fr; gap: 28px; } .lf-row { flex-direction: column; } }

/* textarea du formulaire (champ demande) */
.lf-textarea { font-family: var(--ff-sans); font-size: 15px; padding: 13px 15px; border: 1px solid var(--border); border-radius: 9px; background: var(--cream); color: var(--ink); width: 100%; resize: vertical; line-height: 1.5; }
.lf-textarea::placeholder { color: var(--gray-400); }
.lf-textarea:focus { outline: none; border-color: var(--orange); background: #fff; }

/* hero 2 colonnes : texte + visuel abribus à droite */
.hero-top { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(28px,4vw,56px); align-items: center; }
.hero-visual img { width: 100%; height: auto; display: block; border-radius: 14px; box-shadow: 0 36px 90px -44px rgba(16,35,73,.55); }
@media (max-width: 900px) { .hero-top { grid-template-columns: 1fr; gap: 30px; } }

/* ============ Polices de la home (titres = Space Grotesk) ============ */
:root{ --ff-display:'Space Grotesk','Inter',system-ui,sans-serif; }
.hero-split-title,.hero-title,.manifesto-line,.cover-title,.section-title,.matters-title,
.deliverable-title,.examples-title,.layers-title,.why-title,.cta-title,.measure-title,
.coverage-title,.layer-name,.accroche-band p,.diag-title,.cta-line{
  font-family:var(--ff-display) !important; font-weight:500 !important; letter-spacing:-0.015em;
}
/* mots-accent en italique Instrument Serif (comme la home) */
.hero-split-title em,.cover-title em,.manifesto-line em,.section-title em,.matters-title em,
.accroche-band p em,.cta-title em,.cta-line em,.why-title em,.deliverable-title em,.diag-title em,
.measure-title em,.examples-title em,.layers-title em,.coverage-title em{
  font-family:'Instrument Serif',Georgia,serif !important; font-style:italic !important; font-weight:400 !important;
}

/* ============ Effets premium / UX ============ */
[data-reveal]{opacity:0;transform:translateY(26px);transition:opacity .75s cubic-bezier(.22,1,.36,1),transform .75s cubic-bezier(.22,1,.36,1)}
[data-reveal].in{opacity:1;transform:none}
[data-reveal].d1{transition-delay:.08s}[data-reveal].d2{transition-delay:.16s}[data-reveal].d3{transition-delay:.24s}
.site-header{transition:box-shadow .3s ease,backdrop-filter .3s}
.site-header.scrolled{box-shadow:0 8px 34px -18px rgba(16,35,73,.4)}
.pill-btn,.pill-btn--dark,.pill-btn--ghost{transition:transform .18s ease,background-color .2s,color .2s,box-shadow .2s,border-color .2s}
.pill-btn:hover,.pill-btn--ghost:hover{transform:translateY(-2px)}
.pill-btn--dark:hover{transform:translateY(-2px);box-shadow:0 14px 30px -12px rgba(255,74,28,.55)}
.hero-visual img{transition:transform .7s cubic-bezier(.22,1,.36,1),box-shadow .5s}
.hero-visual img:hover{transform:scale(1.015) rotate(-.3deg)}
.measure-card,.layer-card,.example-card,.coverage-card,.stat-card{transition:transform .38s cubic-bezier(.22,1,.36,1),box-shadow .38s}
.measure-card:hover,.layer-card:hover,.example-card:hover,.coverage-card:hover{transform:translateY(-5px);box-shadow:0 26px 54px -32px rgba(16,35,73,.45)}
.lead-form{transition:box-shadow .4s,transform .4s}
.lead-form:focus-within{box-shadow:0 32px 70px -34px rgba(255,74,28,.4)}
a.hero-secondary-link,.lead-alt a,.footer-tagline a{background-image:linear-gradient(currentColor,currentColor);background-size:0% 1px;background-position:0 100%;background-repeat:no-repeat;transition:background-size .3s}
a.hero-secondary-link:hover,.lead-alt a:hover,.footer-tagline a:hover{background-size:100% 1px}
@media (prefers-reduced-motion: reduce){[data-reveal]{opacity:1!important;transform:none!important;transition:none}}

/* ===== Header GEOBRAND mis en avant + lisibilité (board 2026-06-10) ===== */
body{ font-size:16px; }
.header-left{ align-items:center; }
.brand-geo{ display:inline-flex; flex-direction:column; gap:1px; text-decoration:none; line-height:1.05; }
.geo-wordmark{ font-family:var(--ff-display),'Space Grotesk',sans-serif; font-weight:600; font-size:clamp(1.45rem,2.1vw,1.8rem); letter-spacing:-0.01em; color:var(--navy,#102349); }
.geo-by{ display:inline-flex; align-items:center; gap:5px; font-family:var(--ff-sans); font-size:11.5px; font-weight:500; letter-spacing:.02em; text-transform:none; color:rgba(16,35,73,.72); }
.geo-by img{ height:13px; width:auto; display:inline-block; }
.geo-ctx{ color:var(--accent,#FF4A1C); }

/* Fix : titre du bloc formulaire trop gros + gris -> taille raisonnable + foncé lisible */
.cta-title{ font-size:clamp(1.7rem,3.4vw,2.6rem)!important; line-height:1.1!important; color:var(--ink)!important; }
.diag-title{ font-size:clamp(1.7rem,3.6vw,2.6rem)!important; line-height:1.1!important; }
.lead-desc{ font-size:1rem; color:var(--ink-soft); }